Hoboken’s Hottest New Nightclub Competes With NYC’s Best! Hoboken, New Jersey is the newest unofficial borough of New York City, drawing Manhattan workers to its upscale downtown neighborhood full of trendy restaurants, bars and nightclubs. The owners of Hoboken’s newest nightclub, Reign, knew they needed to create a unique experience to stand out among the area’s stiff competition. This meant designing an immense AV system using ELAN for control, and the first North American installation of a new 10-foot by 20-foot PrimeView Smart Film double-sided glass projection surface.
As the core of the lounge’s AV installation, ELAN automates the lighting, audio and video, giving the owners fast and easy control of the entire establishment from their smartphones. With more than 90 speakers and subwoofers producing 30,000 watts and a plethora of specialized lighting, tying everything together into a single easy-to-use interface was acrucial factor in the success of this installation. “The ELAN platform enables us to focus on our clients’ needs and without worrying about overwhelming them with complicated interfaces,” said Casey S. Johnston, owner of integration firm Serious Audio Video. “It’s simple to use and can be run entirely from a smartphone or tablet if they choose, so they never have to leave the club floor to make adjustments to volume, lighting intensity or video content. It also gives them the easiest start-up and shut-down procedure for the club’s systems, since they can use a single “Open” or “Close” button that we programmed to turn entire systems on or off.” “Night club installations regularly involve millions of dollars of equipment and this was our first nightclub project,” Johnston said. “We hit it out of the park so we are hoping to grow that aspect of our business and bring other owners the same level of functionality and unique design in the future.” “The ELAN platform enables us to focus on our clients’ needs and without worrying about overwhelming them with complicated interfaces.” -Casey S. Johnston, owner of integration firm Serious Audio Video